Who We Are

LDN Blackjack is a multiplayer card game operated by Rodan Analytics Limited ("we", "us", "our"), a company registered in England and Wales. Our website is ldnblackjack.com.

For any privacy-related enquiries, please contact us at [email protected].

What Data We Collect

When you use LDN Blackjack, we collect the following information:

How We Use Your Data

• To provide the game service and authenticate your account
• To maintain leaderboards and game statistics
• To improve and personalise your experience
• To send you login verification codes via email
• To detect and prevent abuse, fraud or cheating
• To display relevant advertisements to free-tier users
• To analyse how people use the service so we can improve it

Advertising and Tracking

Free-tier users will see advertisements powered by Google AdSense. Google may use cookies to serve personalised ads based on your browsing behaviour on this and other websites.

We use the following tracking technologies:

• Google Tag Manager - to manage and deploy tracking scripts
• Google Analytics - to understand how visitors use the site (page views, session duration, device types)
• Google AdSense - to serve and personalise advertisements for free-tier users
• Google Ads - for advertising measurement and remarketing

Pro users (Silver and Gold tiers) do not see advertisements, but analytics tracking may still occur to help us improve the service.

You can opt out of personalised advertising by visiting Google's Ad Settings. You can also install the Google Analytics Opt-out Browser Add-on.

Cookies

We use cookies for:

• Essential cookies - to keep you logged in and maintain your session
• Analytics cookies - to understand how people use the site (via Google Analytics)
• Advertising cookies - to serve relevant ads (via Google AdSense, free users only)

By using LDN Blackjack, you consent to the use of cookies as described above.

Data Sharing

We do not sell your personal data. We share data with the following third parties only as necessary to provide the service:

• Google - for analytics, advertising and tag management
• Mailgun - for sending login verification emails
• Amazon Web Services (AWS) - for hosting and file storage

Data Retention

We retain your account data for as long as your account is active. If you request account deletion, we will remove your personal data within 30 days. Anonymised gameplay statistics (e.g., aggregate leaderboard data) may be retained indefinitely. Login verification codes expire after 10 minutes and are automatically purged.

Your Rights

Under UK data protection law (UK GDPR), you have the right to:

• Access - request a copy of the personal data we hold about you
• Rectification - request correction of inaccurate data
• Erasure - request deletion of your account and personal data
• Portability - request your data in a machine-readable format
• Objection - object to processing of your data for certain purposes

To exercise any of these rights, please email [email protected].

Children's Privacy

LDN Blackjack is not intended for children under 13 years of age. We do not knowingly collect personal data from children under 13. If you believe a child under 13 has created an account, please contact us and we will delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify users of material changes via email or in-app notification. Continued use of the service after changes constitutes acceptance of the updated policy.

Contact

For any questions about this Privacy Policy or how we handle your data:

Rodan Analytics Limited

[email protected]